GRAND TETON DISTILLERY
Design: Josh Jevons
CHALLENGE
We were challenged to update the existing branding and packaging in a way that appealed to consumers looking for a premium, western-inspired spirit.
INSIGHT
The Global Western Wear market was valued at US $85.80B in 2020, and it is will reach US $119.93B by 2027. This indicates a shift to a traditional aesthetic for the modern consumer.
ACTION
This design drew inspiration from the rich history that surrounds the rugged Teton region. We employed production techniques like gold foil, embossing and the use of craft paper to elevate the products.
