Search is evolving faster than ever. Traditional search engine optimization (SEO) has long been the backbone of digital visibility, but the rise of generative AI search engines has introduced a new layer: Generative Engine Optimization (GEO). At Barnett Brand Co., we believe the future of visibility lies in weaving GEO seamlessly into your overarching SEO strategy—so you’re discoverable whether your audience is searching on Google, Bing, or through generative platforms like Perplexity, ChatGPT, or Gemini.

At Barnett Brand Co., we believe the traditional “one-size-fits-all” agency model is outdated. Every brand has unique challenges, industry nuances, and growth goals that deserve a tailored approach. That’s why we’ve built an agency model that forms bespoke teams around each client, ensuring you always get the right expertise at the right time.

In today’s competitive landscape, agility and specialization are the difference-makers. Here’s why building custom-fit teams creates stronger outcomes for our clients.

Search is changing—fast. The rise of Generative Search Engines (GSEs) like Google’s Search Generative Experience (SGE) and Perplexity is rewriting the rules for how people discover information online. Traditional SEO strategies focused on ranking for keyword-based results are no longer enough. At Barnett Brand Co., we’re leading the charge by reshaping our SEO and Generative Engine Optimization (GEO) workflows to match this new search reality.

When it comes to choosing the right marketing or branding partner, bigger isn’t always better. In fact, small, independent agencies are increasingly proving their worth by delivering more focused, nimble, and authentic value to their clients. Whether you're a startup looking to make your mark or an established brand in need of fresh perspective, here’s why small indie agencies might be your smartest investment.

Discover the essential steps small and medium-sized businesses must take to optimize their digital marketing strategy, drive traffic, and boost conversions.

In the fast-moving world of digital marketing, brands often pour resources into flashy creative or sophisticated media buys—but the real magic happens when both work in harmony. A compelling ad with poor targeting won’t perform. A well-placed ad with weak creative won’t convert. To generate real, measurable results, you need the right message delivered through the right media, at the right time.

In a competitive digital landscape, getting noticed isn’t enough—you need to drive real results. Whether you’re looking to boost brand awareness, generate leads, or increase conversions, the key is to elevate your digital marketing approach. Here are 5 proven strategies to help you supercharge your digital marketing results and achieve your business goals.

In today’s fast-paced digital world, creating effective social content isn’t just about posting pretty pictures or catchy phrases. Brands need a strategic approach to ensure their social content resonates with their target audience and supports their overall marketing goals. Here are the top 5 things every brand should do when creating social content.

In today’s fast-moving digital landscape, social media advertising isn’t just a “nice-to-have”—it’s a core part of any effective marketing strategy. But with rising competition and changing algorithms, simply throwing money at ads doesn’t guarantee results. If you want to maximize ROI from your social media ads, it’s time to get strategic.

In today’s hyper-competitive digital landscape, simply having a marketing strategy isn’t enough—you need an optimized one. Whether you're a small business owner, a startup founder, or a seasoned marketer, refining your digital marketing approach can lead to more traffic, better engagement, and higher conversions. Here are the top 5 ways to optimize your digital marketing strategy and stay ahead of the curve.

Reporting is only as valuable as the action it inspires. In today’s data-driven world, organizations are awash in dashboards and reports. Yet, many struggle to translate insights into meaningful outcomes. If your reports are informing but not transforming, it’s time to rethink your approach.

Whether you're a seasoned marketer or just beginning your digital journey, understanding your website's performance is critical. Google Analytics remains one of the most powerful (and free!) tools for tracking visitor behavior, engagement, and conversions. But with so much data available, it's easy to feel overwhelmed.

In today’s fast-paced digital world, staying ahead of marketing trends isn't just smart — it’s essential. If you want your brand to grow, connect with your audience, and outperform your competition, you need to know what's shaping the industry this year.

In the fast-paced world of digital marketing, trends come and go. But one strategy continues to deliver consistent results year after year: evergreen content. By focusing on topics that remain relevant over time, you can drive steady traffic, improve search engine rankings, and establish lasting authority in your industry.

In today's competitive marketplace, strong branding is more than just a logo or catchy slogan—it's the foundation of your business identity. Whether you're a startup or an established company, effective branding builds trust, drives customer loyalty, and sets you apart from the competition.

The world of digital marketing is evolving rapidly, driven by advancements in technology and shifts in consumer behavior. To stay competitive, businesses must anticipate and adapt to emerging trends. So, what can we expect in the next five years? Let’s explore the future of digital marketing and how brands can prepare.

In the fast-paced world of digital marketing, having the right tools can make all the difference. Search engine optimization (SEO) tools help marketers analyze, optimize, and track their website’s performance, ensuring better visibility on search engines like Google.

Whether you’re an experienced marketer or just starting, these essential SEO tools should be in your arsenal.

Marketing campaigns can be a game-changer for brands, but not every campaign turns out to be a success. In fact, some of the biggest marketing failures in history have provided invaluable lessons for businesses and marketers alike. While failure can be disheartening, it offers critical insights that can help refine strategies and avoid costly mistakes in the future.

In today’s digital landscape, brands that foster strong online communities don’t just gain followers—they build loyal advocates. A thriving social media community increases engagement, brand trust, and customer retention. But how do you transform passive followers into an active, engaged community?