KANSAS CITY CURRENT
From media planning to execution, analytics and reporting, we’ve helped the KC Current grow the brand beyond the U.S. borders, and sell out the stadium match after match.
BUILD THE BRAND TO GENERATE DEMAND
We strategically aligned brand and demand generation efforts across the marketing funnel to drive sustainable growth, while navigating the complexities and challenges of customer acquisition. For a company that had historically prioritized low-funnel efforts that simply captured demand, our goal was to build the brand in a way that also started creating it
FULL FUNNEL APPROACH
In putting together our media strategy, we used AmeriLink to get a directional idea of where our core audience was across the U.S.
The window of opportunity skews 88% in the DMA with an opportunity to engage soccer fans along the west coast too.
Sizing the core audience helped to inform the budget and tactical allocations employed during our paid campaign. Using this data ensures we are as efficient and effective as possible.
Using Data, we target certain audiences and exclude others.
Users that have a high likelihood of attending a sporting event in the next 12 months
Highest indexed segment of consumers actively researching live event opportunities
Interest > Sports > Soccer helped narrow in on decision makers nterested in the team
People who are interested in activities they can do with friends and family
Drive efficiency and minimize waste by excluding our current season ticket members
Our media efforts have supercharged new fan acquisition.
98% of web users are visiting for the first time.
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Our efforts helped more than double total users when measured year-over-year.
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The amount of users who qualified as engaged increased significantly year- over-year.
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Our efforts have helped the KC Current make $9 for every $1 spent on paid media.
