westfax brewing CO.
Design: Josh Jevons
CHALLENGE
Create a brewery brand that embodies a rebellious spirit.
INSIGHT
Breweries lean into expected convention, prioritizing earth tones, and images of ‘happy people’ enjoying their beers. Differentiation was there for our taking.
ACTION
We celebrated WestFax’s unorthodox, no rules approach to brewing through historical characters and a style that harkens back to traditional Americana.
