submission nutrition
Design: Josh Jevons
CHALLENGE
Create a nutrition brand that specifically appeals to Brazilian Ju Jitsu fighters.
INSIGHT
Ju Jitsu fighters are drawn to the natural world; they engage in a state of flow and aim to enter a state of peacefulness.
ACTION
The identity leans into the attitude and grit of a warrior. We used colors inspired by the Brazilian jungle, visuals inspired by the ferocity of a fighter, and typography that speaks to strength.
