AVREAFOSTER
Design: Josh Jevons
CHALLENGE
We were challenged to develop a brand and identity that felt timeless, while also acting as a catalyst that highlights AvreaFoster's commitment to digital innovation.
INSIGHT
In the B2B world, brands largely market based on function and features. But according to the Psychological Research Digest, effective decision making, including the decision on who to choose as an agency partner, is not possible without the motivation and meaning provided by emotional input.
ACTION
We built a position that prioritized business outcomes combined with a desire to redefine the client and agency relationship. The visual identity took a timeless approach to an innovation story, prioritizing a clean and simple design, alongside a strategic use of white space.
