aventa
credit union
Brand identity was led by our founder while at Cactus Denver
aventa is a brand that sTands for the everyman and believes in human-centered banking. they are dedicated to the passionate pursuit of solutions and helping their members advance their financial position. however, the aventa brand looked its age and started to impede aventa’s ambitious growth plans.
YOU CAN BANK ON US
At Aventa, they understand their members; they live in the same communities, their children go to the same schools. That’s why, for over 50 years Aventa has made it their mission to show up when it matters most.
We partnered with Aventa to embark on a full rebrand that would ultimately extend across all touchpoints. We redesigned their entire brand system, including advertising, owned assets and the Aventa Website. We explored a variety of fresh and modern interpretations of the brand to re-launch Aventa in a big way, all with the aim of emphasizing Aventa's human-centered spirit.
