Client Success Story: Mastering Local SEO for a Multi-Location Business
In the digital age, local search optimization is essential for businesses with multiple locations. Ranking on Google Maps and local search results not only boosts visibility but also drives foot traffic and conversions. In this success story, we’ll walk you through how our digital marketing agency helped a multi-location business dominate local search in competitive markets.
The Challenge
Our client, a regional health and wellness chain with 15 locations across three states, struggled with inconsistent online visibility. Some branches appeared on Google Maps, others didn’t. There were duplicate listings, outdated business information, and poor local keyword rankings. Despite offering excellent service, their online presence failed to reflect their reach and reputation.
Key Issues:
Inconsistent NAP (Name, Address, Phone) data
Unclaimed or duplicate Google Business Profiles
Low local keyword rankings
Sparse online reviews and weak engagement
Our Strategy
We developed a comprehensive local SEO strategy focused on consistency, relevance, and community engagement. Our approach was tailored for multi-location optimization to ensure each branch could perform independently in local search.
Step 1: Audit and Cleanup
We began with a full audit of the client’s online listings. We identified duplicates, inconsistencies, and outdated information across directories and platforms.
Step 2: Google Business Profile Optimization
We claimed, verified, and optimized all 15 Google Business Profiles. This included:
Updating NAP details
Adding high-quality images
Writing custom business descriptions for each location
Selecting accurate categories
Step 3: Location-Specific Landing Pages
We created unique, SEO-optimized landing pages for each location on the client’s website. Each page included:
Location-specific keywords
Embedded Google Maps
Local testimonials and case studies
Store hours and contact details
Step 4: Citation Building & Local Directories
We submitted accurate business information to top local and industry-specific directories. We also cleaned up old citations to avoid confusion and duplicate entries.
Step 5: Review Strategy & Engagement
We implemented an email follow-up system to encourage satisfied customers to leave reviews. We also trained the client’s team on how to respond to both positive and negative reviews professionally.
The Results
Within six months, the results were clear and impressive:
200% increase in Google Maps visibility
Ranking in the top 3 for 80% of targeted local keywords
300+ new online reviews across all locations
30% increase in foot traffic tracked through Google Business Insights
Significant uptick in phone calls and direction requests
Key Takeaways
Consistency is crucial. Uniform NAP data across platforms builds trust with search engines.
Local landing pages are powerful. They help search engines index each location independently.
Google Business Profiles need active management. Optimization and engagement make a measurable difference.
Reviews matter. They improve local rankings and influence customer decisions.
Final Thoughts
Mastering local SEO is no longer optional for multi-location businesses. With a strategic and location-specific approach, businesses can dramatically improve their visibility and customer engagement.
Need help scaling your local SEO across multiple branches? Let’s talk about how we can make your brand stand out in every city you serve.
